BSD Investing
BSD Investing is an new firm devoted to research and portfolio construction. It is the only company in Europe providing reliable data on active/passive allocation. BSD Investing has created a state-of-the-art interactive tool based on an innovative method and unique active/passive fund allocation recommendations to enhance portfolio performance. Discover more in our latest Expert Voice.
Our expertise makes the difference
1
Innovation
We offer an innovative & simple method to enhance portfolio performance based on smart active/passive fund allocation
2
Completeness
We give access to 31 universes across many assets classes on regions, countries and investment strategies defined from 11000 traditional and ESG European mutual funds
3
Fairness
Our in depth active passive analysis are based on accurate and relevant like for like data. We use very strict selection criteria to build fair active funds vs ETF performance comparisons
4
Independence
We are not part of any active or passive managers company, which allows us to express our own unbiased view based on what we observe and analyse
The Expert
Marlene Hassine Konqui served as head of ETF research at Lyxor Asset Management from 2009 – 2020. She also worked as head of equity derivatives Research at Société Générale in Paris from 2006 – 2008, and was previously working at Kepler, Oddo AM & Exane in the equity derivatives and convertible bond research area. She is a financial analyst, member of the SFAF, the French association for financial analysis.
She has developed the ETF Research at Lyxor based on an exhaustive database of all European ETFs. Most famous publications concern ETF market monthly flows and performance comparisons. She had worked with quantitative research to develop the first indicator allowing to compare ETFs: the efficiency indicator. It is based on an academic paper, Measuring Performance of Exchange Traded Funds, Roncalli, Hassine February 2013.
She has been a pioneer in the Active Passive Research with in depth analysis and innovative tools developed since 2014. She has been awarded one of the three best ETF research in Europe by Investment Week for her Active/Passive Research. Her works have been presented to more than 600 clients all over Europe and through regular press conferences and articles (Le Figaro, Le Point, Les Echos, The Times, Investment week, Boerse Zeitung, Il Sole 24 Ore, Le temps….).
She is the founder of the ETF research academy in partnership with the Paris Dauphine university created to promote academic research on ETF and to work on portfolio construction. The academy has granted award to more than 20 researchers all over the world. Those works are summarized in the renown publications: How ETFs affect financial markets ? and What role passive has left for active ?.
She is also a member of Women in ETFs “WE” the first women’s group for the ETF industry.
The Team

Marlene Hassine Konqui
Associate Director General

Dan Sebbah
Head of IT Development

Rohit Salunke
Quantitative Analyst